Design graveyard
Design
My golden paper plate ideas reside here. These are initial or proactive concepts for clients, happy birthday cards, small projects, or something else entirely.
CEF
Concepts I created for modernising the UK's largest electrical wholesaler. My personal goal is to make them look as sleek as Apple. This could be achieved through a minimal colour palette, close-ups, or their products making a world.
The Antarctic Challenge
I explored the identity and branding for a documentary commemorating the centenary of the historic expedition to the South Pole. Upon the vast expanses of ice, we feel insignificant and tiny, as if nature seeks to swallow us whole. Hence, there are no thunderous titles and heroes at the forefront. The typography evokes movement, as if carried by the winds, echoing the journey of the catamaran in the documentary.
Niam
This was my initial branding for an imagined cinnamon swirl bakery called Niam. I delved deeper into logo design and branding, using a minimalist approach to allow the buns and the swirly 'A' to shine.
Parkdean Resorts
Unleashing my inner self while working on the UK's largest holiday park operator. Here, I'm simplifying their colourful and complex branding to focus on the house shape. As I usually like, I maintain ample breathing space.
And when I find myself feeling a bit frustrated or bored, I transform their holiday home selection into the blackest holiday home festival. (That will never be shared with them!)
First Bus
Advertising buses without showing buses.
Music covers
If my days, weekends or months became music albums.
Posters
For special (or random) occasions.
