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Reuters
Design I Advertising
Nearly three in four Americans now question whether the news they see online is real. In an age of misinformation, Reuters stands for truth at the Source - facts from the ground, reported without bias or agenda.
Pure News, Straight from the Source launched after Gravity Road won the pitch. I was the designer on the campaign since its beginning - from concept to rollout.
While I've done the storyboards, art direction, titles and some backgrounds for this billboard right in front of the Reuters office, a huge credit for the video craft of this should go to our senior editor Charles and the studio.
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