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Booking.com
OOH I Digital
Booking holiday homes is easy on Booking.com. I was the lead designer on this campaign from the very initial concepts to delivery across multiple platforms (digital and OOH) and even multiple countries (UK, DE, FR, AU).
Team: Creatives Peggy Nuttail and Andy Wilson, Producer Callum Furminger.
Print and Digital
Bespoke OOH sites
There were quite a few notable OOH sites in all countries. A huge train station takeover is France is still coming.
Waterloo in London
Cromination in London
The Icon in Australia
Random IRL
In situ mock-ups look so much better, but hey, let me enjoy seeing my first OOH at all its potato-camera-refresh-rate-doesn't-match glory.
How it all started...
We had some nice ideas earlier in the development
Some were even a little audacious. And then, there was a shoot, too.
But the most notable mention goes to the dog. Unfortunately, it didn't survive RTB4.
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