Niam Niam
Visual identity | Illustration
A visual identity I created for an imagined Lithuanian bakery in London after repeatedly catching myself reminiscing about those mushroom biscuits I used to get from my grandma. Oh, and niam-niam is simply non-nom in my first language.
To many, Lithuania is quite unknown. Which means I can probably portray it as anything I want, and you will believe me, right? I chose these otherworldly illustrations as a key part of the visual identity, taking us to a land with towering mushrooms and floating cinnamon swirls – Lithuania.
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Every key item on the menu should have its own illustration and series of assets. For this, I used the mushroom biscuits as an example, but I'm almost dying to do a Treecake (Šakotis) too.
The hand-drawn style of the logo displays a sense of authenticity and craftsmanship, while the colour palette is inspired by the flag of Lithuania. The Niam Niam typography features two distinct typefaces: one is more playful, while the monospace typeface is more serious for longer bodies of text.
